The Customer Compass
2 Weeks
·Cohort-based Course
How to conduct customer insight interviews to better understand what your customers seek in a solution and how they make buying decisions.
The Customer Compass
2 Weeks
·Cohort-based Course
How to conduct customer insight interviews to better understand what your customers seek in a solution and how they make buying decisions.
Course overview
Most people "think" they know what their customers want
But never ask and are flying blind. They try to build their business around guesses and untested ideas. A sort of "build it and they will come" mentality. Why? It's comfortable to sit at your desk, designing. To stay in your comfort zone and not take the risk.
Reality is, that's the risk. And it's no way to build a sustainable business.
The most successful businesses lead with a customer-centric approach. They dedicate energy and resources to understanding their customers deeply. And so should you.
Why?
As an expert in your customers, it's easier to know what to offer. And how best to sell and deliver the right things at the right prices. It enables you to build and grow your business with more clarity and purpose.
The Customer Compass, helps you learn how to confidently conduct customer insight interviews. You can get answers to the questions you have, directly from your customers.
A must have skill for anyone building or growing a small business.
Who is this course for
01
You're a Startup with lots of questions about what your customers need and want. You want to better understand how best to serve them.
02
You're an experienced coach, expert or service professional building a business but you haven't yet interviewed potential customers.
03
You're an established business owner in a shifting market and you need to better understand how your customers' needs are shifting.
What you’ll get out of this course
Learn to conduct interviews more confidently
It's impossible to feel confident when you're unsure what your doing. Build your skills. And discover how set the right tone for the conversation.
Understand what questions to ask and how
Unsure what to ask? You'll define which questions are the right ones for your business. With example scripts you'll create your own scripted guide to keep you on track.
Take action while your building skills
Stuck before you start? The fear you feel keeps you from doing what you know you should - the interviews. From day 2 you're taking action; building momentum towards reaching your goal.
Practice and get feedback to improve
During the mock interview session you will practice in a supportive environment. Get actionable feedback and be able to adjust before it's more critical.
Define your success plan
You won't be able to conduct all the interviews needed during our time together. You will create your success plan to stay on track and reach your goals.
This course includes
5 interactive live sessions
Lifetime access to course materials
24 in-depth lessons
Direct access to instructor
7 projects to apply learnings
Guided feedback & reflection
Private community of peers
Course certificate upon completion
Maven Satisfaction Guarantee
This course is backed by Maven’s guarantee. You can receive a full refund within 14 days after the course ends, provided you meet the completion criteria in our refund policy.
The Customer Compass
Course syllabus
Bonus
Modules
- BONUS: The Pricing Relevant BioBONUS: The Pricing Relevant Bio4 Lessons
What people are saying
Anna D.
Benjamin G.
Marta K.
Ming T.
Meet your instructor
Janene Liston
Janene is a highly trusted Pricing Consultant & Business Strategist working with small businesses, startups and entrepreneurs across industries and the globe. She’s also a Certified Pricing Professional who has been helping businesses improve pricing and profits for over 25 years.
Her mission is to empower small businesses to be more sustainably profitable. Helping them know the value of their offer and more effectively implement their pricing. Ensuring they can confidently create, communicate and charge for the value they deliver. She’s the host of Live with the Pricing Lady, the Podcast, a European public speaking Champion and a sought after podcast and radio show guest.
Watch out, her passion for pricing is contagious.
Course schedule
4-6 hours per week
Tuesdays & Thursdays
1:00pm - 2:00pm EST
If your events are recurring and at the same time, it might be easiest to use a single line item to communicate your course schedule to students
May 7, 2022
Feel free to type out dates as your title as a way to communicate information about specific live sessions or other events.
Weekly projects
2 hours per week
Schedule items can also be used to convey commitments outside of specific time slots (like weekly projects or daily office hours).
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GUIDE: How to identify my ideal audience
A Simple Guide with Ranking System
The customers you choose to focus on, set the tone for your business. How you work, what you offer, how you offer it, what you charge and more. This simple guide will help you think through which customer segments could be the most suitable for your business - using a ranking system to help guide your decision.
Get this free resource
Learning is better with cohorts
Active hands-on learning
This course builds on live workshops and hands-on projects
Interactive and project-based
You’ll be interacting with other learners through breakout rooms and project teams
Learn with a cohort of peers
Join a community of like-minded people who want to learn and grow alongside you